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Our Team


Ms. Ary Ariaty Mohd Din
- Managing Director

Ary is the founder and MD of Cyras Reasearch Sdn Bhd, brings with her 18 years’ experience of Market Research, specialized in Operations and Project Management. Formerly with ACNielsen (now known as The Nielsen Company), Ary has robust experience and exposure in every market research methodology and fieldwork execution.

Ary has repeatedly integrated management of many large sample projects covering a few geographic areas simultaneously with success. Since year 2009, Ary has managed to bring DataPulse Network, the predecessor of Cyras Research Sdn Bhd from a local fieldwork agency servicing only Malaysia to its current research network in APAC. Now, our field operations covers the APAC region for all types of survey methodologies.

In order to keep with Cyras Research’s commitment to bring excellence to its clients, Ary keeps working on growing Cyras Research in terms of its product offerings , service level and quality level.



Ms. Michelle Chia
- Research Director

Michelle graduated from Curtin University, Perth, Australia with a degree in Economics and Finance, has been in the market research industry for 16 years. Formerly with ACNielsen (now known as The Nielsen Company), Michelle had collected vast experience in Fieldwork management and Data Processing. Over the 16 years, Michelle has been involved in customer relationship management and fieldwork operations in various research methodologies involving different geographic areas in APAC, in both consumer and BTB projects.





Ms. Yong Siow Wei
- Research and Fieldwork Manager

Yong has more than 10 years’ market research experience from fieldwork to research. Yong started her market research career with ACNielsen (now known as The Nielsen Company) in 2002 as a Operation co-ordinator and got promoted as Senior Operation Co-ordinator in one year. Have successfully plan, execute and comple ted various surveys within budget and have contributed to the Company’s profitability and received an Award of Recognition for the achievement.

Before joining Cyras Research Sdn Bhd, Yong was engaged with Synovate Sdn Bhd (now known as Ipsos) as a Researcher in Field & Tabs team, managing offshore market research projects. During her tenure with Synovate, she has been heavily involved in various Motor research, U&A and Customer Satisfaction studies for Banking and finance institutes and FMCG companies.




Ms. Flora Apon
- Project Coordinator

Flora brings to Cyras Research excellence in call center standards, having worked at call centers and customer service in Banking sector.

Flora is well versed with the operations and management of call center environment and is currently managing the call center at Cyras Research. Flora has displayed his capabilities of handling teams of call center agents across multiple projects without compromising on quality and timeliness.







Ms. Sariena
- HR & Admin Executive

Ms. Sariena is giving continuously support in recruitment and training to the interviewers to ensure the manpower is always fullfilled upon to the project requirements.

Sariena is also in-charge of administration whereby giving support in maintaining a healthy and happy working environment in Cyras.



Our field network covers 7 countries in the Asia Pacific region with local field force under our professional management


About Cyras

We are the most competitive market research agency with more than 20 years experience

Keep in Touch

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  +603.9212 3030/ 6016.2155708
 F-05-02, Starparc Point,
Jalan Taman Ibukota,
53300 Kuala Lumpur

Latest News

Focus Group discussion

Qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and...

Retail Mapping

Map your data for any country in the world: where available use demographic, address, zip code,...

Call Centre

A telephone surveying technique in which the interviewer follows a script provided by a software application....

Centre test location (CLT)

Product marketing tests performed in controlled environments, contrary to home-user tests, which take place where the...


Recent Projects

  • Call Centre
  • Centre Test Location
  • Focus Group Discussion
  • Retail Mapping Quantitative